The Rise of the Burger Empire: Key Factors in Dominance The sizzle of a freshly grilled patty, the aroma of sesame seed buns, and the comforting familiarity of a golden…
Introduction "Two all-beef patties, special sauce, lettuce, cheese, pickles, onions – on a sesame seed bun." The jingle is instantly recognizable, a testament to the pervasive influence of American burger…